: More than 85% of exhibitors from the previous edition closed deals, reinforcing the fair's reputation as a critical marketplace. Key Themes and Technologies
The primary selling point of the 2023 update is the addition of new vehicle models and systems.
Added hundreds of camera, radar, and lidar calibration protocols. This ensured shops could recalibrate safety systems following windshield replacements or structural body adjustments. Autocom 2023
, a popular vehicle diagnostic software. A major update (version
The trade floor spotlighted structural shifts in consumer behavior and merchant tools: : More than 85% of exhibitors from the
If you are upgrading from a 2020 or 2021 version, the Autocom 2023 update offers several significant leaps forward.
Autocom releases two major software updates annually alongside continuous rolling monthly database injections. The 2023 cycle stood out by targeting the industry's fastest-growing sectors: and lidar calibration protocols.
A key theme was the rise of . Experts highlighted that as these devices cater to a wide range of users, from the tech-savvy to the less experienced, investing in high-quality User Interface (UI) and User Experience (UX) design is crucial for their success. The omnichannel experience was also a major topic of discussion, with industry leaders emphasizing that Brazilian consumers want a singular, seamless brand experience regardless of the channel—whether physical, digital, or a blend of both.
The exhibition floor was a living laboratory of cutting-edge solutions designed to solve real-world retail challenges and enhance the customer experience. From smart shopping carts with integrated scales and Point-of-Sale (POS) systems that allowed for checkout from anywhere in the store, to digital totems running on Android for food service, the event offered a glimpse into the immediate future of retail.
Autocom sells exclusively through official distributors in each region, ensuring that customers have access to local technical support, training, and warranty service. The built-in TeamViewer QuickSupport link makes remote assistance seamless when issues arise.